Today's Palm Sunday sermon mentioned Jesus entering Jerusalem through the east gate. That triggered something
The Founder Institute assignment this week included, among other things, blogging on our startup's industry. This is something I imagine most of us were doing in one way or another already. However, I find blogging as a corporate entity has a slightly different feel.
Since I first started blogging in 2004 [digression: maybe early 2005?--that blog is long gone and I'm too lazy to look up the database backup--previously used online public journals for a couple years, but that doesn't count], I have blogged as myself talking, largely, to myself. This let me keep a conversational tone.
However, when I would write on behalf of an organization, it was devoid of the personal tone (e.g. reports to Congressional staffers or contract progress reports.
Blogging for a company requires me to meld these two. It's an interesting challenge. I will have to work a while to get the balance right.